In these guidelines, Living Library organisers may find suggestions and recommendations to engage different actors in the visibility and the dissemination strategy of the event and its results.
Gaining Visibility in the Host Community:
- Identify the profiles of the potential target audience: who is the host community, what are their fears, prejudices, what are the needs for more information.
- Involve the local authorities in the project. Use their channels to reach the public that otherwise will not know about the event.
- Involve educational institutions in the event. Reach the accademia and the university.
- Inform the civil society organisations not related to migrants and refugees (try to target the out of reach public)
- Create posters and share in the public space: information about the event in gathering places of the host community
- Organise meetings to present the project in public spaces: before the event
- Engage the Local press: Create a Press release and invite journalists in the presentation of the project, speak on the radio.
- Send the information to the Networking platforms, associations, as supporters to increase the visibility.
- Spread the information through mailing lists of partner and stakeholders
- Use social media: Facebook (campaign), Instagram,… create a page of the event sharing the pictures, posters, stories,…
- Create and share a Hashtag for the event.
- During the event, identify the team (librarians, facilitators) wearing T-shirts of the event. Human Books and Interpreters should be identified as well, for instance through badges.
- Have a photo-corner for participants to have a souvenir of the event and be able to post on their personal social media.
Gaining Visibility among Young Refugees and Migrants:
- Reach the target group providing information through social media (wapp, insta,…)
- Visit and inform the shelters, organisations and community centres supporting migrants and refugees.
- Take into account the diversity of languages of the new-comers, by providing information about the project in their closest languages.
- Identify the community reference persons and get them on board of the project.
- Organise meetings with individuals that have participated in previous activities. They are the best ambassadors of the project inside the community.
- Contact refugee and migrant NGOs and engaging them on the project.
- Celebration event after each phase.
Gaining Visibility with the local Stakeholders
- Showing gratefulness towards the stakeholders through letters both individually sent and on local newsletter…
- Include all logos of stakeholders, and name them on social media, radio, TV, the press release to local media outlets
- Participate in the events organised by the stakeholders.
- Show interest in what the stakeholders are doing and possibility of contributing with. your catalogue and living library event.
- Engage stakeholders in the project so they feel as well co-responsible for its success.
- Ask the Network and the Members of the same network to support the dissemination of results.
- Inform stakeholders on the results and achievements of the project and keep them engaged in further activities.
- Invite stakeholders to celebrate the success of the project.